Wednesday, February 8, 2012

Robert Liodice response


Joseph Ortiz                                                                                                  Prof. Wiseman

Robert Liodice response

Success. Prosperity.  Stimulating the economy of a nation. It is part of the American dream.  Without Freedom of speech and the free exchange of ideas, America would be no better than any other nation.  According to Robert Liodice, author of the article - Advertising and Freedom Of Speech: Beware of the Food Nanny – “Without free exchange of information, we limit the ability of Americans to make the choices that are inherently theirs to make. When those freedoms are jeopardized, we all lose.”  I agree with this way of thinking. You have the freedom to advertise and promote your project, as do consumers to say “NO.” or “I’ll take three please.” Of Americas problems, Obesity (although in part genetics) seems as though it is most likely to be cured.  This needs to be done without trampling on our core rights.  To my dismay, the Center for Science in the Public Interest (CSPI) did something that was neither based on science or public interest. They developed guidelines that could potentially force industries to promote proper commercial interactions with consumers and force-feed (for lack of a better term) proper nutrition in their advertisements.  The CSPI seeks to have some control communications in TV shows, video games, websites and even books. They want to interfere with companies ability use of premiums, incentives, cross-promotions, sponsorships and even the isles in supermarkets. This is an attack on the marketing freedoms of food and restaurant businesses and the entire marketing industry.
Americans must have the free will to realize their free will and the importance of parent responsibility, education, diet and physical activity. Blaming obesity on genetics alone is a poor excuse. You have to influence the Genes at some point in time so now is a good time as any to reverse the process. Restaurant companies are taking it upon themselves to have available healthy alternatives in their market, using products low in cholesterol, fat and calories. In turn adding more whole grains, milk products, and salad items.
              

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